Brand + Creative Studio

Creating culturally defining creative for brands in the outdoor space.

OTSDR Studio Combines a deep understanding of outdoor culture paired with a limitless approach to creativity and a commercial grounding to articulate your brand + product proposition. Bringing to life the creative voice of outdoor, lifestyle and purpose driven brands who want to go beyond the boundaries, define new paths and own their space in a continually shifting landscape.

Services:

Brand + Product Positioning

Creating a brand positioning strategy that shapes your future and creates intentional direction for your brand to follow, moving you from where you are today to where you want to be tomorrow.

Creative Strategy + Visual Direction

Developing a culturally defining visual language that is uncompromising in its thinking and limitless in its expression throughout every creative output you, your brand and your community experience. 

Campaign + Content Creation

Create, direct, design and produce disruptive and engaging content and campaigns that cut through the noise across all of your communication channels.

Communication + Activation Strategy

Develop a growth focused strategy that defines how, where and when you show up to create the most impact with your content throughout your ecosystem. 

Category + Cultural Insights

Disrupt and challenge current thinking to inspire creative progress and new ideas within your business through emerging trends and category insight projects, seminars and workshops.

Selective Clients:

With over a decade of experience working on creative direction, brand communications, visual expression and strategic positioning for brands who want to redefine outdoor culture. 

Berghaus, Osprey, Millican, Atom Packs, Bever Sports (nl), The Level Collective, Outdoor Provisions, Jack Wolfskin, Ramble Co.

Get in touch

Have a project you want to discuss, then please contact:

studio@otsdr.space

Made in the Mountains

OTSDR Studio is based on a farm in Braithwaite in the Lake District, overlooking Skiddaw and set to the backdrop of Newlands Valley where the seasons ebb and flow – a playground for exploration.

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Words

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Photography

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

It's Fly to Fish

About

OTSDR (outsider) articulates the far edges of the map, where the boundaries of outdoor and culture intersect.

Project 01

We're all OTSDR's

Close up of Bizzarrini Badge on the front of the new car

Project 01

The Nature People

Read More >
November 6, 2023

It's Fly to Fish

Fly fishing – an unlikely sport that is influencing contemporary outdoor brands from Snowpeak to Norse Projects – it's not about catching fish, that's for sure.